About Us
Black Earth United
We are born from the rich soil of our heritage.
We are joining together as Black women artists, healers, designers, mothers, educators and activists to ignite a space where nature is not just a backdrop but the very essence of our creative expression. Our work here is steeped in the principles of Afro-futurism, serves as a beacon of joy, an avenue for profound learning, and a sanctuary offering respite through the embrace of the natural world.
Who we are
Black Earth United is a regenerative fashion and cultural storytelling enterprise based in Portland, Oregon.
We create limited edition apparel while hosting immersive events that celebrate cultural heritage, earth consciousness, and outdoor appreciation.
MEET THE FOUNDER
Jocelyn Rice is a mother and the interdisciplinary creative behind Black Earth United. She designs garments that merge Black American liberation with nature's joy. Featured in Vogue and Backpacker Magazine, she amplifies untold stories in the outdoors, encouraging exploration and self-expression.