The primary principles of Black Earth United Are:

To learn from others. 
Shining a light on what is missing from much of the outdoor industry through intergenerational and interdisciplinary collaborations and storytelling through Design.

To strengthen our relationship to nature*
Black folk, Indigenous folk, and People Of Color were separated from their natural and cultural connections to the land.  We seek to celebrate and honor sacredness to prevent their erasure from the narrative through clothing and storytelling.
*This principle is derived from the Black Manifesto 

To savor our joy.*
By leaping over trails, though forests, along (and often into) oceans, ponds and rivers, over high meadows, and even patches of asphalt.
*This principle is derived from Diana Glaves Rooted in the Earth

To bring awareness.*
Black folk, Indigenous folk, and People Of Color did not stumble upon the wilderness. We actively sought healing, community, resources, escape, refuge, and salvation in the land. 
*This principle is derived from Diana Glaves Rooted in the Earth

“Alone, I am nothing. I have nothing. We have power, but we will never know it, we will never see it work. Unless we come together to make it work. - Ayi Kwei Armah”